/ Case Studies
Real launches, the prediction Valid8 made before release, and the result measured after. Prediction first, outcome second, nothing hidden.
33% would shop now
33% of the simulated audience would shop now
31% of first-week visitors added to cart; conversion landed within two points of the forecast
Dropped the lifestyle hero and led with fabric proof and price clarity before media spend scaled
0% would buy now
No one in the simulated audience would buy now
Soft launch held to waitlist only; paid acquisition paused after the same cold response showed up in early traffic
Pulled the purchase CTA, rebuilt the offer around a sample kit, and delayed the full collection launch
41% would switch this month
41% of the simulated audience would switch providers within the next month
38% of qualified leads completed a switch request in the first 30 days after release
Simplified the fee comparison block and moved the switching timeline above the fold before launch